Established in April 2007, AX-ON Inc. is a renowned production powerhouse that creates all types of content and provides one-stop-shop services, including the operation of key business functions. Its production expertise spans television shows, feature films, commercials, promotional videos, and various video content for digital streaming. AX-ON maximizes the value of content with subtitles and audio descriptions. It also manages footage archives and intellectual property businesses, offers ad agency services, and remains proactive in entering new businesses. From planning to production, whether for Japan or the rest of the world, AX-ON stands by its clients every step of the way.

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Message from the CEO

AX-ON is driven by the slogan “SO HAPPY.”
The word “SO” also reflects the Japanese character 創, meaning “To create.”

We want everything we create to bring happiness to people. To make that possible, we believe that we—the creators—should also be happy. That belief inspired our slogan.

At AX-ON, everyone is a creator.

Our creators bring ideas to life across a wide range of media. Television remains our primary stage, particularly through Nippon TV and other broadcasters. Every day, we produce visual content across all genres, including dramas, variety shows, news, sports, and commercials.

Television is a medium that reaches people everywhere. Anyone, anywhere in Japan can enjoy it. With the ambition of creating programs that can reach an audience of 100 million, we continue to hone our creative skills.

In recent years, AX-ON has also been evolving into a comprehensive entertainment company. Our work now extends beyond television to films and streaming platforms, as well as live experiences such as stage productions, events, and exhibitions.

These are more focused forms of entertainment. An event, for example, may reach fewer people than a television program, but it can connect with its audience more deeply and leave a lasting impression.　In other words, it is creativity designed to truly resonate with 10,000 people.

One hundred million people (100,000,000) and ten thousand people (1,000,000).

We aspire to create entertainment on BOTH of these dynamic scales.

With the power to develop compelling ideas and the ability to bring them to life—strengths honed through years of television production—AX-ON is now embarking on a new voyage.

Tomoki Shibasaki
Representative Director, Chief Executive Officer

 

Production (General Entertainment)

Producing various genres of content is one of the core businesses of AX-ON. AX-ON proposes content suitable for each client's characteristics and business model.

 

 

“From Today, It's My Turn!!" was produced for Nippon TV and received high acclaim from linear platform viewers. The robust viewership led to the release of a film adaptation, subsequently met with box office success.

“Mute it!", an entertainment show also for Nippon TV, enjoys global success as a format.

“Shizuka-chan and Dad", a drama series for public broadcaster NHK, is lauded by viewers for its high quality and its archives have won awards in Japan.

AX-ON also works for various clients in the Pay TV and VoD fields such as WOWOW, Netflix, Hulu, and Amazon.

Production (Sports/News)

[Sports]

AX-ON boasts a stellar reputation in the live-casting and broadcasting of sporting events, such as professional baseball and football in Japan. It has substantial experience in international sporting events like the Olympics and Paralympics and multiple FIFA World Cup tournaments. Our list of clientele goes beyond Nippon TV to include DAZN, Eurosport, and independent channels on YouTube.

[News]

As reporters, directors, and producers, AX-ON personnel are always at the forefront of news coverage not only on the ever-changing global situation, but also on Japan's political, economic, and social issues.

Intellectual Property/Character Business
“SEI SEI” is an original character created by AX-ON, with related merchandise available in the market. AX-ON intends to expand its IP/Character Business further by leveraging its decades of experience in the field of entertainment.

Co-Production
AX-ON has extensive experience in co-productions with overseas TV stations and production companies. Past projects have been undertaken with Germany, Finland, Switzerland, Indonesia, Malaysia, the Philippines, and more. We are always looking forward to working with partners all over the world!

Distribution
Equally important to content production is their distribution. AX-ON handles various genres of content (series, anime, non-scripted) in various forms (finished, scripted and non-scripted formats) and delivers them to both domestic and international markets.

Business Development
AX-ON is always proactively taking on challenges in new business realms. Recently, it extended its reach to non-video fields. One of the symbolic projects accomplished with this mindset is Park-PFI. AX-ON was contracted to join the members of the Private Finance Initiative of Meiji Park, a public park owned by the Tokyo Metropolitan Government, for 20 years. AX-ON will contribute to managing the park with the profound expertise it has gained in the world of entertainment.

 

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Let’s do business together. When you ask AX-ON to work on your production, you’re tapping into one of the smartest and hardest working groups of professionals in the production field. AX-ON is prepared to assist you in every aspect, offering the experience and knowledge of a comprehensive team who is familiar with every corner of Japan.

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